Endangered Species Chocolate

Packaging Design & Illustration

Tasked with future-proofing an existing chocolate bar brand, I chose Endangered Species Chocolate due to its give-back efforts and design potential. Through research of their current brand, customer demographics & market research, I redesigned their current logo as well as their current packaging.

I created five charismatic animal personalities based on five of the brand’s most popular flavors. Each bar depicts an endangered species animal in modern forms and bold colors.

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