Belly Bandit
Following Belly Bandit’s acquisition by Ergobaby, the brand underwent a comprehensive refresh–reimagining its visual identity, brand architecture, and positioning within the master brand.
The transformation establishes a new standard for the category–one that is both empathetic and empowering, authentic and deeply emotive. It embodies a powerful message: We see you. We hear you. We celebrate you. We empower you.
With Belly Bandit’s maternity and postpartum products, you’re supported at every stage—from bump to birth and beyond.
Motherhood looks strong on you!
Role: Design & Photography + Video Art Direction @MLTINYC
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Agency: MLTI-NYC
Client: Belly Bandit
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Belly Bandit’s recent acquisition by Ergobaby called for a holistic brand re-stage inclusive of:
Strategy + Brand Positioning
New Logo + Icon
Brand Architecture (Relationship to master-brand)
Refreshed Color Palette
Graphic Language, Pattern, + Iconography
Copywriting + Storytelling
Brand + E-Commerce Photography
Brand + E-Commerce Video
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Creative Director: Kristen Shenk
Designers: Paige Gilstad, Prachi Sheth, Catherine Lewandowski, Kristen Shenk
Strategist + Writer: Kalle Crafton
Photographer: Rebekah Campbell
Production: Hyperion
